Year in Review: The Most-Watched Webinars of 2019

December 20, 2019

Brands ChannelAdvisor By ChannelAdvisor

So far, we’ve compiled the top five blog posts of 2019 and shared the year’s most downloaded guides and white papers.

But those aren’t the only resources sellers relied on. Over the past twelve months, thousands of brands and retailers have turned to ChannelAdvisor webinars for fast, actionable insights that can be used to further refine selling strategies and get ahead of the competition.

We’ve made them all available for on-demand viewing. If you’re looking for a quick refresher to get prepped for the year ahead, take a look at the top five webinars of 2019:

#5: Advanced Advertising Strategies for Amazon, Facebook & Google

Advertising on “the big three” has never been so cutthroat. By far the biggest advertising sites in the US, Amazon, Facebook and Google are both very crowded and highly competitive. Yet as an e-commerce seller, it’s imperative to be successful on all three. In this frequently-watched webinar, our team of e-commerce experts provides tips you can use to take your advertising efforts to the next level.

#4: Omnichannel 2.0 E-Commerce: Stores, Delivery, Mobile & Voice

Back in 2018, sellers were faced with the rise of programs like Amazon Advertising and Google Shopping Actions — plus increased fulfillment competition and complex consumer expectations. Fast forward a few months, and these trends are having major impacts on brands and retailers everywhere. In this 30-minute webinar, the e-commerce experts break down the basics of omnichannel commerce and explain what sellers need to know now.

#3: Advanced Amazon Advertising for Brands and Retailers: Turn Shoppers Into Buyers

Throughout 2019, retailers and brands shifted more of their advertising budgets to Amazon Advertising. It’s a trend that will continue well into 2020, which makes this webinar one worth watching. ChannelAdvisor’s digital marketing strategists take a deep-dive look at the latest opportunities and cutting-edge promotional strategies to help you get greater returns on your Amazon Advertising spend.

#2: Amazon Advertising: Improve Visibility and Boost Sales This Holiday Season

As every seasoned seller knows, peak seasons are no longer limited to the Q4 holidays. Consumers head to Amazon in droves at various times throughout the year, from preparations for national holiday celebrations to taking advantage of Prime Day deals. That makes the peak season selling tips in this webinar great ones to leverage again and again. Watch it now for expert advice you can use to enhance product display pages, boost Buy Box metrics, put your product data to work and more.

#1: The Evolution of Amazon, Google & Facebook: How Sellers Should React in 2020

Innovation after innovation continues to rock the e-commerce landscape. After racing to roll out the most significant advances the industry has ever seen, the “big three” — Amazon, Google and Facebook — continue to pursue even more advancements. Will you be ready for these changes? This webinar is a great one for testing your readiness and setting a solid foundation for the year ahead.

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