Year in Review: The Most-Read E-Commerce Resources of 2020

December 19, 2020

Brands By ChannelAdvisor

Looking for a quick and easy way to prepare for the year ahead? 

There’s no doubt the e-commerce industry will continue to evolve in 2021, but there are some trends that will continue to remain front and center. Like the proliferation of direct-to-consumer brands, for example. Or the importance of marketplaces. And the struggle for speedy fulfillment and shipping. 

So before you begin to seek an entirely new approach for 2021, it pays to take a look back at the most popular strategies from 2020.

To help, we’ve pulled together some of ChannelAdvisor’s most clicked, viewed and shared e-commerce resources. Here are the five most popular ChannelAdvisor resources in 2020.

#5: COVID-19 Help Center for Brands & Retailers

The COVID-19 crisis upended our personal and professional lives and caused many businesses to reevaluate the way they were operating. In the spring of 2020, we created a resources page with information — including blogs, eBooks, webinars and more — specifically to help brands and retailers navigate the ongoing changes. 

#4: Fulfillment Resources for Brands & Retailers

Many brands and retailers were justifiably concerned whether their various shipping partners will be able to deliver their packages in a timely fashion over the holiday season — and whether they’d even be able to maintain a profit. So we created a fulfillment resources center to help them determine the best strategies for their business through the holidays and into 2021.

#3: A Guide to E-Commerce for Brands

Brands are fast-tracking their plans to meet consumers in the digital arena. But not all brands are created equal. Depending on your business model, vertical and brand objectives, your digital priorities — and timeline — may differ. In this eBook, we introduce many of the challenges brands face today as they seek to improve their customers’ experience, diversify their channel partners and improve their online brand presence.

#2: Maximizing Marketplace Performance: How to Succeed Everywhere from Amazon to Walmart

Success on marketplaces is very different than success on your website. And not all retailers are suited to the challenge. This special report from Retail TouchPoints explores the key elements for success in marketplace retailing, including: selling during COVID-19, navigating different kinds of marketplaces, understanding the risks of unauthorized sellers, and staying up-to-date with technological and operational advances.

#1: Key Findings from the Digital Commerce 360 2020 Amazon Report

This report compiles data and expert analysis to explore where Amazon is today and where it is likely to go tomorrow. It also discusses the political challenges that Amazon faces as its outsized success makes it a target of regulators around the world. 

Looking for more resources you can use to get ready for 2021? 

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