In an effort to help promote it’s Brand (and drive more users and longer time on site), Yahoo is launching a new campaign to begin “realigning all aspects of it’s business around simplifying and enhancing the Web experience,” according to their official Press Release.
This campaign includes a full scale Advertising assault over the coming 15 months where they are planning on spending upwards of $100 million combined with a slew of Product Enhancements they have recently made to their portal.
Here are the Product Enhancements they highlight in the PR:
I wouldn’t count on this driving any material traffic increases in your Search campaign, but it looks like they are not ready to relinquish the #2 spot to Bing quite yet!
Written by Andrew Belsky (andrew.belsky at channeladvisor.com)