Yahoo! Shopping launching a bidded marketplace

May 5, 2008

Yahoo! Product Submit advertisers received the following email today:

Notification: Upcoming Changes to Product Submit

Dear Product Submit

We are pleased to
announce the upcoming launch of a bidded marketplace. With this change, there
will be modifications to your Master Terms & Conditions and Program Terms,
which will be detailed in a future email notice that you’ll receive in the next
30 days.

We expect the bidded marketplace to have an impact on your
day-to-day business. Therefore, we advise you and your team to begin planning
for the transition to a bidded model.

As part of this
launch, we are expanding the number of product categories and improving
reporting within your Product Submit account.

These changes are designed
to help you to:

  • Better influence the
    level of traffic you receive from Yahoo! Shopping

  • Gain more control
    over optimising your product listings

  • Gain better
    visibility into your category performance


The Yahoo Product
Submit team

Rollout is apparently in July, where feed bidding would be available as well as by category.  Rumor also is that logos will be able to be added by merchants for additional CPC soon.

written by Scott Hurff — scott.hurff at channeladvisor