Yahoo! Discontinuing Their Ambassador Program

July 23, 2008

Today Yahoo! sent out an email notice to all current and prospective Yahoo! Search Marketing Ambassadors saying that the Ambassador Program, except for limited use of the Ambassador Logo, shall be terminated as of September 30, 2008.

This appears to be mainly a cost cutting action by Yahoo.

Ambassador commissions will no longer be earned or paid for any Managed Advertiser Account created on or after July 31, 2008. No Ambassador commission will be earned by an Ambassador or paid by us for any Managed Advertiser Account created on or after July 31, 2008. All Ambassadors that are due payment of an Ambassador commission will be forwarded such payment no later than September 30, 2008.

While I can see the reasoning behind getting rid of the commissions, it doesn’t bode well for them in alienating search marketing account managers by removing the certification and training.

Hopefully they will reinstate some sort of training and certification program in its place to continue competing with offerings from both Google and Microsoft.

For the existing Ambassadors like myself, the good news:

Ambassadors may continue to use the logo of the Ambassador Program on their web sites only to exhibit their designation as an Ambassador by Yahoo!. However, all other sales, marketing and promotions relating to the Yahoo! Search Marketing Ambassador Program must cease effective July 31, 2008.

For further information on these changes, please contact Yahoo at ambassadors-ysm@yahoo-inc.com.