I had an interesting client question this week regarding why their ads were not showing up in Yahoo. I was a bit confused because I was seeing their ads when I was searching in Yahoo and we had bids on the keywords in question that were running. Come to find out, she was searching Yahoo.com through the AOL browser and I was checking in IE and Firefox. Apparently the reason for this was because AOL feeds from different search results, whether you run a search on the Yahoo! website directly, you will still be blocked from the Yahoo! based results for the Sponsored Listings. The results are based off of the actual browser being used. Ironically, their ads were in the first position today in AOL!
written by Erin Gordon — erin.gordon at channeladvisor.com