Each year, it’s impossible to avoid those last-minute shoppers. Gift orders always seem to roll in during the last few days before December 25.
Some of these shoppers are fully aware of their procrastination and expect to hand out the “better late than never” gift this holiday. But there are always those impractical procrastinators who place last-minute orders and expect them to arrive within 24 hours — at the busiest time of year. When the packages don’t show up, they blame the retailer.
We’re sure all retailers have been in this sticky situation at some point or another. It’s complicated because many aspects of shipping logistics are out of a retailer’s hands. Remember the delivery bottleneck that was last year’s holiday season? It was simply more than carriers could handle.
Let’s aim to prevent a repeat this year! One of the ways to do so is to be as transparent as possible with shoppers.
Share this infographic on your website, webstore and/or checkout page. Letting your customers know the arrival date before they place an order will not only help prevent heated customers but also increase consumers’ trust in your brand.
This time of year can be stressful for both retailers and consumers. You know — you’ve been there on both sides of it. So don’t let your company’s customer service fall through the cracks.
Going the extra mile to communicate logistics details can drastically improve a consumer’s experience with your brand. For more fulfillment best practices this holiday season, check out our free holiday e-commerce eBook.
Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor