Monday, June 22, 2015 at 1 p.m. EDT
It’s hard to believe that in the heat of summer, you need to start thinking about the coming holiday season. However, according to the ChannelAdvisor 2015 Online Retail Survey, more than 40% of retailers said that 20-29% of their annual sales come during the holiday season. There’s no doubt that the holiday season seems to creep up earlier and earlier every year — which is why you need to start preparing your 2015 strategy NOW.
Just take a look back at Holiday 2014. Retailers started their promotions much earlier and as a result, consumers shopped earlier than ever. Last year, our retail customers saw a 20.1% year-over-year increase in Thanksgiving sales. And this year, 59% of retailers plan to start their 2015 holiday promotions in September or sooner, according to our 2015 survey.
So, what do you do? Start by registering for our annual holiday webinar!
Monday’s webinar will feature Scot Wingo, e-commerce guru and ChannelAdvisor Executive Chairman. Scot will outline trends to watch out for this year and ways to adapt to changing consumer behaviors. He will also provide a checklist of top holiday priorities and strategies retailers should consider. And for those webinar attendees on the nice list, he might reveal the rest of our holiday data from ChannelAdvisor’s 2015 Online Retail Survey.
All is calm, all is bright…for now. Beat the holiday madness this year. Start your preparations now by registering for Monday’s webinar.
During the webinar, be sure to join the conversation and submit your questions via Twitter using the hashtag #ECOMholiday.
Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor