Tuesday, November 18 at 11 a.m. EST/4 p.m. GMT
As we know, e-commerce has thrown a curveball at the traditional ways that brands distribute, sell and market their products. It’s also shaken up how consumers search for products and engage with brands.
It’s becoming more and more common for consumers to go directly to the source — in this case, a brand’s website — to obtain the information they’re seeking about a product.
The struggle for most brands, though, is that they often don’t have the capabilities to sell directly to their consumers, and many don’t want to because they risk upsetting authorized resellers or channel partners. Brands need a healthy way to address this new traffic on their sites.
Given this growing need in the e-commerce landscape, we recently acquired E-Tale, a company with a global Where to Buy solution used by brands around the world. The solution, now known as ChannelAdvisor Where to Buy, supports brands at all stages of the online journey, from partnering with resellers to selling directly to consumers.
Tomorrow at 11 a.m. EST/ 4 p.m. GMT, ChannelAdvisor CEO Scot Wingo will explain how Where to Buy works, as well as introduce ChannelAdvisor for Brands, the industry’s first holistic e-commerce initiative that enables brands to boost product sales while complementing activities on other e-commerce channels.
You’ll leave the webinar knowing how to:
Capture website traffic and improve the consumer experience by connecting shoppers directly with buying options.
Leverage marketplaces such as Amazon and eBay, and understand how to best manage your Amazon relationship.
Easily and automatically manage retailer integrations to ensure products are in stock.
Turn your website and digital marketing efforts (such as social media, email and video) into online sales channels.
Gain intelligence on how customers interact with marketing efforts and transact on retail partner sites.
Strengthen relationships with channel partners.
Make the most of the latest e-commerce statistics and trends relevant to brands.
Understand some of the cross-border trade (CBT) options available for brands.
Complement other direct and indirect sales strategies.
During the webinar, be sure to tune in to the conversation and submit your questions via Twitter using the hashtag #ECOMwebinar.
Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor