Valueclick buys thorn in’s side –

December 4, 2006

In the UK, you type in, expecting to see Shoppy and instead you are taken to Today Valueclick (owner of, announced they are acquiring for $13.3m.’s revenues are in the $4m/yr range.  That’s a lot of cash for a relatively unknown player.  Although I do dig their ’80’s style pixely shopping cart in the logo.