[Ed. Note: The following post is based on our eBook Everything You Need to Know to Change E-Commerce Software. Download the free guide for more insights you can use to make the right decision on your next software platform.]
“Not for high-volume sellers.”
“Lots of bugs that affect order flow.”
“Their software errors almost cost us our entire business.”
Hmm. We’d love to say these are fictional quotes; that they’re merely possibilities of what could go wrong if an online seller were to end up with e-commerce software or a platform that doesn’t work.
In fact, they are verbatim excerpts from real reviews — ones left by brands and retailers who started using an e-commerce software solution they quickly came to regret. In some instances, the solution didn’t deliver enough features to be successful. In others, major errors and a severe lack of technical support kept users from reaching their full potential.
If any of this sounds familiar, you’re far from alone. We often hear from online sellers whose hopes for growth were quickly shattered by an unreliable e-commerce platform.
You may be thinking about moving to a new solution. But you’ve already invested a lot of time and money getting your listings on Amazon, eBay and other channels. What’s to say the same problems won’t arise when switching to new e-commerce software?
If you follow three simple rules when choosing a new vendor, we can virtually guarantee you’ll have success.
1. Is the software built to scale with you?
The e-commerce industry is evolving at a rapid pace, and your e-commerce platform should, too. If a software provider promises to “handle your inventory” on “major” marketplaces like Amazon and eBay, beware: This is an indicator that’s all you’ll get.
In contrast, a truly comprehensive e-commerce platform will equip you to launch on a wide array of channels such as Walmart, Overstock and Wish. It will also introduce you to new opportunities, such as testing product ads on Google Shopping Actions or using VoyageOne to tap into the massive revenue potential of Chinese shoppers.
Even if you’re not ready to use all of these features right away, it won’t be long before you need them — especially if you choose software that helps you expand even faster than anticipated.
2. How many industry partnerships can you leverage?
With so many moving parts for every transaction, e-commerce success depends on reliable integrations. Whether it’s updating inventory across multiple marketplaces or shopping around for the best shipping rates on each order, you need to know that each action is going to be flawless.
For that to happen, industry partnerships are key. The most reliable platforms are those that have built close working relationships with industry leaders: Amazon, eBay, Walmart, Facebook, Google, FedEx, Pitney Bowes … and the list goes on.
3. Does the company have a proven track record?
How long has the company been around? Has the software platform you’re considering grown with the industry, or did it arrive late to the game? Are updates and enhancements made regularly to keep pace with the massive waves of changing trends?
It’s important to get answers to these questions before you launch with a new solution.
Bottom line: The right e-commerce software will streamline all of your marketing, selling and fulfilling activities — across as many channels as you’d like to leverage. And perhaps most importantly, it will make your life easier in the process.
Is it time to move to new e-commerce software? Whether you’re thinking of switching to a new provider or are choosing a solution for the first time, the same factors will be at play. And the sooner you find software that best meets your business goals, the faster you’ll grow. Download our free guide for more insights you can use to make the right decision: Everything You Need to Know to Change E-Commerce Software.