The New AOL Shopping is Hungry for Data Feeds

April 14, 2009

There have been several reports recently about AOL Shopping’s site changes and new recession-friendly features. We noticed traffic increases from AOL’s new focus on coupons (which like their product listings is powered by PriceGrabber) about a month ago, but it wasn’t until the last week or so where we began to understand the impact AOL’s changes will have on merchants going forward.

In addition to the site changes, AOL is launching a new program that involves accepting direct feeds from merchants. This data will only power their new storefronts like this one and not the search results (still powered by PriceGrabber), but it is pretty clear this is an opportunity for additional exposure that all merchants should investigate. Pricing is CPC. ChannelAdvisor will be supporting this new opportunity soon.

In addition, since the AOL coupon area is driving more traffic be sure your PriceGrabber coupon URLs have tracking on them so you can see the activity associated with such clicks. They are subject to CPC rates just like product listings themselves.