But before we fix our gaze firmly on the horizon, let’s take one last look back at 2013. Last year was a great year for us at ChannelAdvisor, as well as for our clients, and we certainly have a lot to be proud of and thankful for.
In case you didn’t get to experience any of the new solutions we introduced this past year, here’s our annual “best of” compilation, highlighting some of the top new features that helped our clients experience new heights — and new continents — in 2013.
1. New and Expanded Geographies
With international borders evaporating online, a new world is being redrawn for e-commerce retailers. In addition to the many geographies already supported by our Marketplaces solution, last year ChannelAdvisor introduced support for several new international marketplaces, including Amazon Italy, Amazon China, Amazon Japan and Trade Me in New Zealand. Additionally, we helped broaden our clients’ reach in marketplaces within existing geographies, such as Best Buy and Shop.com in the U.S. and Tesco in the U.K.
For retailers looking to make the jump from a single marketplace into multiple, ChannelAdvisor took the lead, forging new paths and facilitating an easy transition for your business to expand to new marketplaces. Above all, we’ve allowed your products to be seen by millions more customers around the globe.
2. Actionable Retail Insights for Amazon
If you’re an online retailer, you have no doubt already pondered the looming question of whether your business is ready to sell on Amazon, be it domestically or internationally. If your conclusion was “yes,” ChannelAdvisor’s new Actionable Retail Insights for Amazon ensures that you’ll earn the highest ROI possible when you do, in fact, make the leap.
Inventory Pricing and Insights, Product Insights, Data Quality Insights and fulfilment Insights: Whether you’re new to Amazon or a seasoned pro, our actionable insights will guarantee that you make the most of your presence there.
3. Actionable Retail Insights for eBay
Like all marketplaces, listing on eBay requires that you keep up with constant updates and new requirements for your product listings. Wonder whether your images are up to snuff? Curious how to achieve “top-rated” status on your listings? No problem. With our Actionable Retail Insights for eBay, the relevant information is brought to the surface, allowing you to take action and achieve the ROI you want. Insights we introduced in our 2013 Autumn Release include: Data Quality Insights, Item Specifics Insights, Picture Recommendations and Listing Recommendations.
4. Google Shopping
Though Google Shopping isn’t even two years old, its impact on the world of online shopping cannot be overstated. Last year, we enabled sellers to take their Google Shopping strategies to the next level with the industry’s first holistic solution to the new paid search platform. It worked so well, in fact, that our retailers, on average, were able to triple their revenue in their first year using Google Shopping, compared to a year prior using the old Google Product Search platform.
Among other things, our technology allows retailers to customise product data feeds, enable and automate product targets, optimise bids and add negative keywords. Managing and optimising Google’s Product Listing Ads has never been easier.
5. Inventory Driven Search
What if you could spend less, work less and still sell more? Well, now you can. It’s not exactly a secret that long-tail keywords are the best ROI in your paid search strategy. They’re cheap, and they convert. Problem is, they’re extremely complicated and too time-consuming to construct manually when dealing with a large number of products.
With the industry’s most comprehensive Inventory Driven Search (IDS) feature, ChannelAdvisor lets you bid on all your inventory automatically, including complex, long-tail terms. Build keywords and ads with ease. Then, let them work for you. Not the other way around.
6. Enhanced Campaigns
With the launch of Google Enhanced Campaigns, many retailers were left scratching their heads, wondering what to do in regard to AdWords. Separate campaigns for mobile keywords became a thing of the past and, instead, mobile bidding was lumped into a percentage of the PC/tablet keyword bid. ChannelAdvisor responded to the mounting confusion by providing the tools for retailers to understand, manage and automate their Enhanced Campaign performance every step of the way.
7. Seasonal Bid Adjuster
Trying to remember that keyword combination that worked so well for you last spring? Or that one you bid way too much for that barely moved a single item? Let our Seasonal Bid Adjuster do the remembering for you. The stored data will quickly and easily tell you exactly which terms and bids to replicate and which to avoid. Enter each season armed with the clarity of hindsight and the confidence to move forward.
8. Inventory Juggler
Expanding into new marketplaces is a great way to take your business to the next level. It’s the logical next step. Problem is, the more locations you’re selling in, the more stretched your inventory gets and the harder it is to accurately keep track of it all. Our Inventory Juggler eliminates that hassle. It allows you to sell a single list of products across multiple marketplaces without having to ration the items among the different marketplaces. Amazon, eBay, Tesco… expand away! And feel safe knowing that your inventory is being tracked and monitored so you won’t oversell.
By no means an exhaustive list, these are just a few of the highlights we brought to our clients in 2013.
Blog post by Bradley Hearn, ChannelAdvisor Copywriter