Last week we saw a frenzy of companies in the UK embrace Thanksgiving and Black Friday sales in order to entice customers to start Christmas shopping earlier than ever before. Amazon held Black Friday lightening sales and other shops such as Gap, Argos, Debenhams and Boots got in on the action by offering special discounts. Guess what-? It worked!
We’ve just pulled the figures from our Amazon same-store sales and it seems there was a spending frenzy on both sides of the Atlantic as UK customer’s embraced Thanksgiving. We have found that on Thanksgiving, our UK customer’s Amazon sales were up 15.9% and these spiked to 16.3% on Black Friday. However, with Amazon.co.uk predicting Mega Monday (December 5th) to be its busiest shopping day, it seems the best is yet to come for UK retailers.
We’ll keep you updated on how sales are performing on Monday, but in the meantime, read our 13 E-Commerce Tips to get you prepared for Mega Monday. One thing is for certain, Christmas really is coming early this year!
Blog post by Laura Lane, Communications Coordinator, EMEA