Should you attend ChannelAdvisor User Conference?

April 8, 2014

ChannelAdvisor hosted its inaugural User Conference last year in Durham, NC, and we discovered something interesting: 100% of attendees said they’d return.

ChannelAdvisor User Conference 2013 from ChannelAdvisor on Vimeo.

So you may be asking yourself, how is this different from Catalyst? Well, Catalyst is our industry conference where we explore new e-commerce channels, concepts and strategies. User Conference is all about the tactics. If you are the person working with ChannelAdvisor products on a daily basis, this is the conference for you. We call it “hands-on” for a reason!

Here is a little sample of some of the sessions at User Conference, some of the tips you’ll learn and some of the e-commerce experts you’ll meet:

Sessions:

  • Integrated Product-Driven Digital Marketing for Retailers

  • Beginning Business Rules and Flex Feeds

  • optimising for Performance on Google Shopping

  • Branching Out to New Marketplaces

Tips:

  • “Selling on eBay? Read your titles aloud. If a retail sales person presented you a product using your title, how would you react? Don’t just load your titles with keywords, tell a great story that sets you apart from your competition and is welcoming to buyers. Use your item specifics to pass eBay those keywords.”     -Selma Pittman, ChannelAdvisor Product Management
  • “Update Bid Rules! Bid Rules can be a very powerful and helpful tool but only if the data that makes up the bid rule is accurate. Over time, the triggers and ERS target will change dramatically from when you initially set up the rule. Make sure that the bid rule is reflectant of the current performance of your campaigns. Be sure to update them from time to time, especially if you are seasonal!”     -Amber Howland, ChannelAdvisor Customer Success

In 2014, we will host two User Conferences:

  • User Conference West: April 23, San Francisco, CA, St. Francis Hotel

  • User Conference East: September 15, Durham, NC, Washington Duke Inn

The Westin

The Westin St. Francis

There’s only a couple weeks until the April User Conference in San Francisco. Register today!

Still not convinced? Here are a few more reasons to attend ChannelAdvisor User Conference:

  • You’ll be able to attend hands-on, practical workshops led by ChannelAdvisor product managers and members of the ChannelAdvisor Services team.
  • It’s an opportunity to get your hands dirty and try new things under the guidance of our experts.

  • Our Services team will conduct individual strategy sessions to ensure you’re optimised for growth.

  • You’ll have access to our product managers so you can share feedback or discuss ideas.

  • Our team of experts will provide individual account analysis.

  • We’ll offer plenty of networking opportunities to discuss best practices and creative ideas with other retailers.