Shopzilla Survey pits women vs. men in online shopping arena

November 9, 2006

Woman_big_cart
What is it ecommerce survey day?  Earlier today, I reported on the shopping.com survey.  Now Shopzilla/Bizrate has a survey out today too.  This one is more gender focused and thankfully lacks any mention of fruitcake.

Industry insights — Women vs. Men:

  • 48% of men feel anxious, inadequate, confused or aggravated about buying holiday gifts.
  • 56% of women are excited about holiday shopping and chomping at the bit.
  • Women (36%) are more likely than men (22%) shop throughout the year.
  • Men (15%) are more likely than women (5%) to last-minute shop
  • Women (44%) are more likely than men (39%) to shop with friends and family
  • Men (36% spend over $250)  on gifts for significant others.  Women – only 20% would spend that much.

Industry insights — online shopping:

  • Over 35% say they do most of their holiday shopping online.
  • 31% still favor the mall and
  • 3% still prefer a catalogueueue
  • Men and Women are equally as likely (87%) to buy gifts online
  • Top reasons for buying online:
    • 24/7 shopping (83%)
    • Save time (83%)
    • Avoid crowds (72%)
    • Save money (56%)
    • Product research (50%)
    • Gift wrapping and shipping (16%)

Methodology:

  • point-of sale survey
  • 1,905 online buyers from Sept 18 through September 25th