Scripps reported today that Shopzilla’s Q1 revenue increased to $63mm from $49mm in the same period last year. It seems, at least temporarily, that Scripps’ efforts to turn around the CSE are paying off.
From the 10-Q: “The growth for the quarter was driven by improvements at Shopzilla
that allowed the business to more efficiently increase and monetize
user traffic…The increase was primarily
attributed to paid session growth derived from an increase in bidding
on keywords. Shopzilla’s net revenue, when considering search marketing
costs incurred, increased 34% for the first quarter of 2008 compared
with the first quarter of 2007.”
Shopzilla is about to be splintered off of the main company into Scripps Interactive, which will be joined by uSwitch, a CSE for home utilities.
continue to focus on making improvements to the consumer experience at
Shopzilla and driving traffic to the site, and we plan to continue to
operate uSwitch with a pared down cost structure to better manage
through the changes in energy switching activity we have experienced in
written by Scott Hurff — scott.hurff at channeladvisor