Shopzilla recently unveiled a new index page design, and I must say…I’m impressed.
It’s a no-BS, simple, clean page centreing around a search box.
This probably reflects the fact that as more shoppers move to online purchasing, they’re increasingly using the major search engines as a way to locate what they want.
It’s a natural extension for CSEs to capitalize on this. Give the people the tools they want to use to find their stuff.
Shopzilla’s home page execution is impressive and it’s a good balance between the browse vs. search function with the category tabs on the right-hand side.
As for the “top 10 searches” below the search box, the list looks too “manufactured” — almost too proper. It’s odd to explain but I like it when searches are displayed in lowercase and some wacky terms are in the top 10 to prove that this is indeed a real, live search tabulation.
I’m a fan of this approach. It’s definitely more of a move towards theFind’s approach.
Written by Scott Hurff.
Contact me at scott.hurff (at) channeladvisor (dot) com.