As of this week, Shopping.com is now the eBay Commerce Network–a name that accurately reflects the program and accentuates its broad reach and exclusive access to placements on eBay.
For those of you who didn’t know, eBay purchased Shopping.com about eight years ago, and over the years Shopping.com has evolved from a comparison shopping engine into a more robust commerce system. Retailers can send one product data feed and maximise exposure on this advertising platform.
ChannelAdvisor has a number of customers live on this network, which enables them to connect with consumers during the various stages of shopping cycle. ROI is typically strong for retailers here and we feel that the Value Based Pricing system helps to ensure efficiency.
We feel that this integration is a good move for online retailers. eBay has lots of rich consumer data that could be leveraged to make the network even more effective in terms of customer acquisition and revenue generation through increased targeting options for advertisers.
No doubt, the comparison shopping landscape continues to shift. For the past few years, the cost of acquiring traffic to comparison shopping sites has been on the rise, making the network aspect even more important as a reliable source of volume. This change is a natural progression in response to this evolution. We look forward to working with eBay on this program as it evolves.
Blog post by Mark Vandegrift, ChannelAdvisor Director of Managed Services @vandegrift