Pronto Changes Navigation to Vertical Domains

June 18, 2009

Pronto has had three new vertical domains in beta for several weeks, but just recently did they roll out changes on Pronto.com that channel traffic onto those sites.

Electronics/Computers/Cameras:  Prontotech.com
Home and Garden: Prontohome.com
Clothing and Accessories:  Prontostyle.com

This is another example of a comparison shopping engine trying to differentiate itself.