Pricegrabber launched two new internal verticals last week: an auto parts category and a “green” shopping area called ShopGreen. Both verticals are visible on the index page of the site, with the eco-friendly products being promoted via a “popular category” image.
PG is certainly promoting the green category and it’s lined up a nice grouping of merchants: Patagonia, Sephora, etc. — and also groups products into buying guides (for him, office, for fun, you get the picture).
The auto parts category, according to Rick, is getting some good traction and existing merchants on PG can simply remap their categories to the new structure.
Written by Scott Hurff; scott.hurff (at) channeladvisor (dot) com