Google unveiled it’s new Product Search Merchant centre today. The new interface consists mainly of existing features from the Google Base interface but repackaged and with some new navigation. In addition, Google introduced their new Merchant Blog. Since the vanity url for the merchant centre (google.com/merchants) is much more widely focused, it may indicate that though this currently focuses on Product Search Merchants, it could become a centralized hub for retailers, integrating other Google products. Then again, it seems like having a retail focused version of AdWords with this Product Search merchant centre integrated into it would make more sense.
Either way, I’m excited to see this and hope it leads to a higher level of engagement with merchants. Though the vast majority of online retailers are Google customers in some way, the only other retail specific Google vanity url of which I am aware (google.com/retail) points to Google’s Retail Industry Knowledge centre, where the latest newsletter is dated April 2008.