Due to COVID-19 restrictions, many businesses are not able to keep their physical locations open and are turning to digital storefronts to continue selling. Facebook is taking steps to make it easier for them.
On May 19, 2020, Facebook Founder and CEO Mark Zuckerberg announced the introduction of Facebook Shops. As a proud Facebook Marketing Partner, ChannelAdvisor was excited to be included in the announcement and all the opportunities Facebook Shops will provide to merchants.
Facebook Shops allows sellers to easily create a store on their Facebook or Instagram accounts at no cost. According to Zuckerberg:
“Facebook Shops are free and easy to create. When you set up your shop, it will appear on your Facebook and Instagram accounts to start and soon on Messenger and WhatsApp too. Shops are native and fast, which means no more app-switching to a slow mobile web browser where you have to reenter your credit card when you tap on an interesting product you see in feeds. We’re also working with partners like Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics so that small businesses can easily integrate into a strong, open ecosystem of tools to help them manage their customer journey end-to-end, and it’s up to the business to decide what level of integration they want.”
You can watch his live announcement above or read Zuckerberg’s full post here.
While we are already working with a number of ChannelAdvisor customers to leverage Facebook Shops, we continue to support our sellers on Facebook in a number of ways, including dynamic ads, carousel ads, and Checkout on Instagram. On average, ChannelAdvisor sellers who leverage these tactics see a 25% increase in social media marketing revenue.
With nearly two decades of experience in e-commerce, ChannelAdvisor is able to offer both our advanced technology and seasoned e-commerce expertise to help sellers optimize their digital marketing campaigns.