Navigating E-Commerce Channels: Is Your Online Business Sinking?

August 28, 2014

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The benefits of online shopping are limitless: No crowds, a streamlined experience and not being limited by location or time are a few of the many. This digital era has turned e-commerce into a multibillion dollar industry, completely transforming consumers’ path to purchase. Why wouldn’t retailers want to sail on this ship?

Well, we set out to steer that ship in your direction. With the assistance of Redshift Research, we conducted the Multichannel E-Commerce Study with more than 200 respondents — US and UK retailers that already sell products online. Respondents were e-commerce decision makers at companies that averaged $3 to $5 million in revenue in 2013.

The survey was intended to pinpoint e-commerce trends, as well as help identify opportunities and challenges in the online market. It’s important to know what approaches your competitors and peers are taking so you can ensure that you’re following the best (and most profitable!) route through the e-commerce waters.

Over the next few weeks, we’ll unveil the following findings right here on our blog. You’ll find out answers to questions such as:

  • Are you missing the boat on marketplaces?

    • Where are most products currently being sold?

    • What are the most successful online customer-service features?

    • What percent of revenue is derived from online marketplaces?

    • What are retailers’ greatest challenges when selling on marketplaces?

  • Are you exploring international waters?

    • What percentage of sales come from international marketplaces?

    • Which geographic regions are best for selling products internationally?

    • Which global marketplaces provide the best opportunities for selling internationally?

    • What hurdles are keeping retailers from selling in other regions?

  • Are all hands on deck for digital marketing?

    • How are current advertising budgets allocated?

    • How do mobile devices affect web traffic?

    • Which social media platforms create the most conversions?

    • What factors prevent retailers from making a greater investment in digital marketing?

  • Are you prepared for 2014’s holiday hurricane?

    • When does the holiday push begin?

    • What are some strategies for increasing online holiday sales?

    • What do retailers expect this season?

This sounds like a lot, and don’t get us wrong…it is! We’re fortunate to have gathered robust data from a variety of companies, young and old. Don’t worry, though — we’ll be delivering all results in a digestible format over the coming weeks. Before you know it, you’ll be refining your strategies for smooth sailing through the choppy e-commerce sea.


Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor


For a sneak peek of some of the Multichannel E-Commerce Study results, check out the overview Navigating E-Commerce Channels: Is Your Online Business Sinking?