Merchants looking to emulate Amazon’s incredibly successful — and complex — behavioural recommendation algorithms now have some reprieve in freshly financed MyBuys, one of a few startups seeking to solve the problem of online retailing relevance.
Getting past reviews (which are known to increase conversions), MyBuys seeks to give consumers exactly what they want once they hit your site. They claim to be so good at it that they’ll increase “revenue per interaction” by 300%.
The company has a multi-channel approach, driving recommendations to customers through a merchant’s site,
email and RSS feeds. It does so by building “deep behavioural profiles on each and every consumer…(modeling) actionable consumer desires from transaction history, explicit interactions with consumers and analysis of their actions while shopping.”
MyBuys touts their ability to customise everything from browsing behaviour, search results, checkout and follow-up emails.
Written by Scott Hurff