MSN Shopping will be introducing coupons shortly, powered by bargainbetty (a Downtown Ecommerce Partners company). The integration of online coupons and CSEs has been fortold for a long time and it will be interesting to see the MSN+Betty combo and compare it to other implementations (e.g. Smarter.com’s owner Mezi also owns CouponMountain and has integrated the two).
MSN Shopping adds coupons…
November 8, 2006
Industry Trends