Interesting new CSE – (UK-based)

April 22, 2008

Today at ChannelAdvisor’s Catalyst UK event, a new CSE was mentioned in the Q+A that I thought was particularly innovative.  The site is called (it’s a UK site so don’t be surprised to see all prices in pounds).

What’s neat about mydeco, is that similar to in the US, it’s a very visually-driven CSE, but with the added twist of focusing on the furniture vertical.

By focusing on furniture, mydeco allows a consumer to build a room using the CSE.  So you can create a quick 3D model of your room and then ‘place’ products from the search results into the room.  Here’s an example created by a mydeco user.  Note how the products used to build this room are clearly listed, so not only is it a way for you to have a custom experience, but there’s a social element where you can share designs and then as a buyer you can browse different designs and pick out elements that you particularly enjoy/like.