At ChannelAdvisor, we opened our Australia office four years ago due to strong demand from Aussies primarily selling on eBay. The office flourished and made it through the Great Recession.
Today AU is one of our fastest growing regions and eBay is actually the minority of what we sell there. Aussies have woken up to the search and comparison shopping opportunities and our premium stores are quite popular as well.
What’s also interesting is that due to physical proximity, our AU office sells and services the rest of Asia including: South Korea, Japan, Hong Kong and mainland China. Today the office is literally overrun by demand from those regions which was essentially zero two years ago.
When you look down the e-commerce telescope, by 2014 Forrester predicts not only will it be a $1 TRILLION dollar industry, but the US will actually be the minority at 25%, EU will be 30% and Rest Of World (ROW) will have the largest slice at 45%. Within the ROW, the biggest chunks surely will be from Asia and Latin America (APAC and LATAM).
Internet Conference Australia 2011
With that backdrop, when I was invited to speak at Australia’s premier event, Internet Conference 2011, I jumped at the opportunity to go to Australia/Asia and see for myself what’s going on.
I’ll be reporting back on any findings, interesting observations, etc. eBay’s MD for AU is speaking along with a whos-who of e-commerce in the region.
If you are an AU reader, I’d love to meet you and I’ll be spending as much time as possible in our booth – so definitely come by and say hello (or Good day, etc.).
Another show in Asia – eTail China
On top of the AU conference, ChannelAdvisor is the Platinum Sponsor for a brand new show – eTail China which will be in Shanghai in September. eTail has been a twice a year mainstay here in the US and it’s great to see them bring the show to the fastest growing e-commerce region in the World.
I won’t be able to make that show, but we have a full team attending and I’ll be reporting back some of the interesting trends there.
The bottom line for any online retailer, be they US-based, EU or in Asia, the World is getting smaller very rapidly and everyone needs a global expansion plan that includes cross-border-trade, opening new locations and expanding into markets to keep the growth going. We’ll continue to report and be in front of the trend and I look forward to any thoughts you have in comments. Also this is my first flight that is ~24hrs long, so if anyone has any tips on how to entertain yourself for that long on a plane, I’m all ears 😉