About two months ago, I started ordering my groceries through AmazonFresh, Amazon’s grocery-delivery service. And now I’m sold.
Not only does it have great selection, but items tend to stay fresh longer in my fridge than those I buy from the grocery store. Plus, I live in Brooklyn, where my grocery-shopping experience involves a cramped store, poor selection and aisles constantly blocked by a seemingly perpetual restocking process.
So when I noticed a message pop up on Amazon last week offering to send me a free Amazon Dash, I jumped at the chance to try it out. (Note: This is not the same thing as the Amazon Dash Button, which I was convinced was an elaborate April Fool’s prank.) Amazon Dash is a small barcode scanner and voice recorder you can use to help buy your groceries.
How Amazon Dash Works
Once connected to your Wi-Fi network through a simple setup process, Dash will add items to an AmazonFresh “Dash List” — which is accessible when shopping on AmazonFresh via your phone, tablet or laptop.
You’re able to scan barcodes in Amazon’s catalog (pictured above) and on packaged goods. If a scanned barcode doesn’t bring up any matches, Amazon then recommends similar items.
For items without barcodes, you record a voice note stating the item you’re looking for (e.g., “bananas,” “kitchen sponges,” “oatmeal”). Amazon passes the voice note through speech recognition technology — and even scans past purchases — in an attempt to intelligently identify the item that best matches your note.
From there, you can easily add items from your Dash List to your Amazon shopping cart. The next step is to select a delivery window and check out. Delivery window options are one-hour appointments from 7 a.m. to noon and 5 p.m. to 10 p.m., seven days a week.
Grocery shopping is done.
Dash has made grocery shopping a much simpler process, and one that everyone in the house can now be part of. If you use up the last of something, just scan it or say what it was. No more forgetting to buy something when you run out or looking for a hastily scrawled reminder note.
I’ve noticed that purchasing miscellaneous household items via Dash has reduced my number of errands. My shopping cart size has increased by about 30% in the last two orders, because I’ve added items that I’d otherwise buy at CVS or Walgreens. I’ve been able to reclaim that time and spend it with my family.
If Amazon ever makes this available for marketplace shoppers, I can see a ton of upsides for third-party merchants.
The Amazon Dash scanner is being tested only with AmazonFresh subscribers. To sign up for AmazonFresh, you have to be located in Seattle, Southern California, Northern California or New York.
Blog post by David Monterroso, lead enterprise sales engineer, ChannelAdvisor