Google releases campaign level montly budget option

June 25, 2008

Google has just released the ability to select a monthly campaign budget.  A monthly budget defines your budget by month instead of by day.  Previously Google only allowed for daily budget limits.According to Google, this option is only available for keyword-targeted, placement-targeted, and pay-per-action campaigns.  This will really come in handy for Campaigns that previously had very low budgets and were getting really spread out delivery on their ads.

Google, if you’re listening, I have one more request for budgeting.  It would be GREAT if we had the ability to to specify a maximum daily spend across the whole account, because it can be a very time consuming process to figure out where to allocate the budget if you have a limited spend.