After many months in beta, Google Product Extensions has just been released to all UK paid search advertisers. Essentially Product Extensions connects keywords with relevant products from Google Product Search and there is no additional cost for the feature. Some know this feature as “PlusBox” as there is a small plus box below ads. When the box is clicked, a selection of the retailer’s products are displayed including an image and price.
Current ChannelAdvisor customers using the feature in beta have experienced better click-through and conversion rates. To enable it, look in your AdWords account under Ad Extensions > Product Extensions.
This is another sign that the Paid Search landscape is changing at a phenomenal rate and is also one of the first examples in the UK market of using Google Product Search within the Paid Search ads.
Stay tuned for a ChannelAdvisor Webinar in early October outlining Product Extensions and the rest of Google’s latest eCommerce initiatives and best practices for Q4.