Last year, Google updated their trademark policy in the US to allow increased use of trademarks in paid search advertising. In a welcome change, they have now extended this policy to Canada, the UK, and Ireland.
Though a change of this type can be confusing, in the US we’ve found the changes simplify and enhance advertising by allowing retailers to use trademarked terms in their ads more often, and without getting specific permission from the trademark owner in most cases.
Google details the new policy here: http://adwords.blogspot.com/2010/08/update-to-canadian-uk-and-ireland-ad.html
To learn more, you can read what we wrote last year about these changes here:
Trademark Policy Overview http://www.searchmarketing.com/searchmarketing/2009/05/google-trademark-policy-update.html
Clearing Up Confusion: http://www.searchmarketing.com/searchmarketing/2009/09/googles-trademark-policy.html
Posted by Jason James, Paid Search Product Manager