Get Ready for 2020 With Forrester’s Roadmap for Global E-Commerce

November 12, 2019

Brands By Bradley Hearn

Are you having a hard time deciding how to make your products available to international consumers?

Many brands and retailers are facing the same dilemma.

According to Forrester, numerous e-commerce companies are unsure of how to capitalize on cross-border trade — even if they already have a global initiative in place and understand its potential.

The good news? By making the decision to go global with your business, you’ve already reached the first milestone. It means you’re aware of the tremendous profit potential that’s waiting to be tapped:

  • By 2021, worldwide e-commerce sales will exceed $4.9 trillion 
  • 80% of retailers worldwide agree that cross-border e-commerce has been profitable 
  • 70% of online shoppers have recently made purchases from foreign sites

Now, you just need to figure out how to position your products to take advantage of those trends. That’s where Forrester’s research comes into play. The firm’s newly updated report provides a step-by-step plan that can be used to create your global e-commerce roadmap.

For example, you’ll get tips for:

Identifying the right markets. In years past, brands and retailers were able to follow a fairly predictable path to global expansion: US-based businesses would start by expanding to Canada and Europe, while European-based businesses stuck to other countries within their continent. But today, there are many more opportunities — and numerous factors to consider. Forrester explains many of the most important considerations, such as potential regulatory barriers and market size, in detail.

Weighing your options. Not sure how to best take stock of your budget and goals? Forrester’s research helps with that, too. Specifically, you’ll get insights to help your business pick the globalization approach that suits your company’s unique needs while meeting local market conditions.

Localizing your presence. Localization is a key element of any global initiative, but few online sellers have the resources to localize 100% of their content in international markets. Get tips you can use to prioritize a handful of the most important features, such as customer service and payments, that are most likely to help drive in-country sales.

Download your free copy for a detailed look at:

  • The most important factors to consider when deciding which region to expand to next
  • The pros and cons of various options, such as listing on international marketplaces versus building a localized direct-to-consumer site
  • Frequently overlooked must-haves based on the different consumer expectations in various markets


Ready to go global? ChannelAdvisor can help. Fill out this form to learn how you can leverage our mix of advanced technology and e-commerce expertise to increase your global sales quickly, efficiently and profitably.

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