To help all retailers prepare for the holiday rush, we’ll be kicking our blog into high gear, sharing several holiday preparation tips as we lead up to the holiday season. We want to make sure you’re covered from all angles, so two tips per post — one on digital marketing and one on marketplaces — and two blogs per week. We’ll begin with the tips that take the most time to implement and end with the less complex. Let the prepping commence!
You have great products, so give them the digital lovin’ they deserve! By taking a few extra steps, you can protect your products from being suppressed in marketplace searches. And if you’re currently advertising via Google, spice up your Product Listing Ads (PLAs) with special offers for your customers. Try setting aside a few minutes each day to cater to your products’ digital well being. These suggestions may sound minuscule, but they could have a big impact on your sales this holiday season.
Marketplaces Tip #9: Uncover your suppressed products
No matter how much time and money you spend advertising your products, shoppers can’t make a purchase if the actual listing isn’t showing up. That’s a lot of hard work and money down the drain! Be sure to take care of listing errors to avoid product suppression:
Audit product listings to verify that they meet Amazon’s standards.
Look for issues like:
Find suppressed products on Amazon by running the Suppressed Products Inventory report in Amazon or by viewing your suppressed listing errors in ChannelAdvisor.
Digital Marketing Tip #9: Use Google Merchant Promos
Want to give your PLAs an extra boost? Try Google’s Merchant Promotions, which add a “special offer” link to the bottom of your product ads. When shoppers roll over the link, a promotion code for a discount shows up. The best part? It’s entirely free for retailers. Note, however, that the offer has to fall within certain parameters.
Dollar amount off
Opportunities to buy more and save more, such as “buy one, get one free” offers
Markdowns/advertised price reductions of insignificant monetary value (meaning less than $5 off or 5% off)
We always love hearing about your progress as we approach one of the busiest times of year, so feel free to update us in the comments below.
Be on the lookout for the next post in our holiday series. We’ll discuss Multi-Channel Fulfillment by Amazon (FBA) and strategies for managing your mobile bidding!
Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor