Cyber Five Frenzy: Test CBT and Look Beyond Google Shopping

November 7, 2014

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To help all retailers prepare for the holiday rush, we’ll be kicking our blog into high gear, sharing several holiday preparation tips over the span of the next two months. We want to make sure you’re covered from all angles, so two tips per post — one on digital marketing and one on marketplaces — and two blogs per week. We’ll begin with the tips that take the most time to implement and end with the less complex. Let the prepping commence!

November has come, clocks are set back and holiday merchandise seems to be multiplying at most retail locations. We’re approaching holiday-prep crunch time, and hopefully most of your ducks are in a row by now. So what’s left to do? Oh, we still have a jam-packed list for you!

Spend the rest of this week and into the weekend considering a couple of promising e-commerce options: selling internationally and exploring additional comparison shopping engines (CSEs). Both yield a great opportunity to stretch the reach of your products.

Marketplaces Tip #7: Test CBT through marketplaces

Even the thought of cross-border trade (CBT) and all its complexities can bring about uneasiness, especially if you’re a first-timer. Value-added tax (VAT), translations and international fulfillment often don’t come naturally for most retailers. Before you start to fret, know that expanding through marketplaces is a low-cost way to test the global appetite for your products.

Both Amazon and eBay offer programs that allow you to ship your products to a US-based warehouse, where they’re then shipped to the international destination. For both programs, the buyer absorbs the costs.

  • Amazon FBA Export

    • Available to sellers in any Amazon geography

    • Free to sellers; buyer pays VAT and shipping

    • Includes products on Amazon.com and those held in FBA

    • Onus is on the seller to check that a product is eligible for sale in other countries (e.g., ensure it’s legal to sell it there)

    • Sellers handle returns

  • EBay Global Shipping Program

    • Available to sellers in the US and UK

    • Free to sellers; buyer pays VAT and shipping

    • US sellers can sell to 60+ countries, and UK sellers can sell to 20+ countries today

    • Sellers handle returns

Digital Marketing Tip #7: Look beyond Google Shopping

There’s a whole world of comparison shopping engines (CSEs) outside of Google Shopping land. According to this chart from comScore, many other CSEs offer opportunities for unique views, such as PriceGrabber, Yahoo, Shopzilla and more. Exploring new CSEs could help expand your products’ breadth.

April 2014 Reach of CSE.jpg

We always love hearing about your progress as we approach one of the busiest times of year, so feel free to update us in the comments below.

Be on the lookout next week for the next blog post in our holiday series. We’ll discuss strategies for advertising on Amazon as well as socializing your products!

 

Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor


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