To help all retailers prepare for the holiday rush, we kicked our blog into high gear, sharing several holiday preparation tips as we lead up to the holiday season. We want to make sure you’re covered from all angles, so two tips per post — one on digital marketing and one on marketplaces — and two blogs per week. We’ll begin with the tips that take the most time to implement and end with the less complex. Let the prepping commence!
Cyber Monday is creeping around the corner. Are all your retail ducks in a row? At this point in the preparation journey, it’s possible that you may have overlooked the expectations and habits of your consumers. No worries — that’s where we come in! Let’s dive in.
Marketplaces Tip #12: Ship free and ship fast
Shoppers have come to expect and rely on fast and free shipping. In fact, according to a Harris poll, 81% of shoppers still list “free shipping” as a top reason to buy online instead of at a brick-and-mortar store.
Our internal experts recommend that even if you have to raise a product’s price to offer free shipping, it’s worth it. If you’re not sure how much to raise it by, just average the shipping costs for the furthest distance and the closest distance, and it will likely average out.
Digital Marketing Tip #12: Go mobile with marketplaces
As you probably know, more and more people are shopping on their mobile devices. According to comScore, online marketplaces Amazon and eBay continue to have the highest number of mobile visitors, compared with other retailers.* This means that if your products are listed on these marketplaces, they’re automatically included within the sites’ mobile results. Why not save the money you’d spend developing your own mobile app (and advertising to push traffic to your app) and see how your marketplaces traffic performs instead?
*comScore State of the U.S. Online Retail Economy in Q1 2014
We always love hearing about your progress as we approach one of the busiest times of year, so feel free to update us in the comments below.
Be on the lookout for the next (and last!) post in our holiday series. We’ll discuss why you should put your used products on Amazon as well as how to use the Repricer with Pricewatch to reprice dynamically.
Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor