To help all retailers prepare for the holiday rush, we kicked our blog into high gear, sharing several holiday preparation tips as we lead up to the holiday season. We want to make sure you’re covered from all angles, so two tips per post — one on digital marketing and one on marketplaces — and two blogs per week. We’ll begin with the tips that take the most time to implement and end with the less complex. Let the prepping commence!
The time has almost come for the 2014 holiday season to make its big debut, and we’re sure you’re anxiously awaiting. To help avoid a case of the “Christmas Crazies,” keep busy by putting these bonus tips to use on your holiday listings. For all you Amazon sellers out there, today is your lucky day. This post is equipped with not one, but two Amazon tips!
Marketplaces Tip #13: Put your used products on Amazon
Amazon recently announced an exciting update for sellers of used products — they can get in the Buy Box! “Buy used” is now featured with “Buy new” via an expandable radio button. While the Buy Box does default to the winning new offer (Figure 1), customers can easily view winning used offers with one click (Figure 2).
Marketplaces Tip #13: Reprice dynamically with Pricewatch
Competition is always fierce on Amazon, but the stakes get even higher during the holiday season. Don’t miss out on a lucrative sale because of a few pennies. Lucky for you, ChannelAdvisor’s Repricer with Pricewatch is here like a beacon in the night — keeping a constant watch over your products and making sure they’re priced competitively and profitably.
With the Repricer with Pricewatch you can:
- Keep an eye on your competition and automatically reprice (up and down) within set parameters.
- Reprice Fulfillment by Amazon (FBA) products differently — you can charge more since shipping is free and products are Prime eligible.
We always love hearing about your progress as we approach one of the busiest times of year, so feel free to update us in the comments below.
This concludes our holiday blog series, but if you have additional questions feel free to email firstname.lastname@example.org.
We wish everyone the most wonderful selling season!
Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor