CSEs up 56% year-over-year

November 11, 2007

Baby boomers searching for electronics helped account for a 56 percent increase over CSE traffic compared to the same period last year.  CSEs saw a 38 percent increased amongst baby boomers themselves.

Good news for CSEs — especially:

  • Shopzilla — up 58 percent (which provides a “WTH?” moment…why is Shopzilla struggling so much on the earnings front? Could be that they aren’t effectively managing search engine ad arbitrage.)
  • NexTag — up 48 percent
  • Yahoo! Shopping — up 46 percent

So you want market share numbers? Here are the top three:

  1. Yahoo! Shopping — 20 percent of visits (up 44 percent)
  2. Smarter.com — 15 percent of visits
  3. Bizrate — 14 percent of visits

Not surprisingly, Amazon, eBay, Target, Overstock, Wal-Mart and JCPenney got the lion’s share of downstream traffic.

And Google referred 20 percent of visits to CSEs, while Yahoo wasn’t far behind at 14 percent.

Most of these referrals were for “ laptop computers, Nintendo Wii, LCD TV, digital cameras, iPods, and
Xbox360s,” which were the most popular product searches conducted.

Hitwise published the data.

Written by Scott Hurff