CSE Strategies at shop.org FirstLook

January 30, 2007

Wed-Fri I’ll be down at shop.org’s FirstLook conference with a crew of folks from ChannelAdvisor.

Thursday at 11:30, I’m hosting a “Ask the Expert” roundtable on “Advanced CSE Strategies”.  Here’s the blurb:

Forrester reports that Comparison Shopping Engines influence 60% of purchases. Over 35% of the online audience in Q4 of 2006 visited a CSE. This class starts with the basics (top engines, datafeeds, CPC, bidding), and then reveals several advanced strategies that have significantly improved the ROI of CSEs for the web’s largest retailers. Think what they can do for you!

I hope you are able to make it and if you’re at shop.org stop by our booth (#319) and say hello!