Countdown to Cyber Monday: Daily Tip 4

November 18, 2011

In exactly one week, thousands will rise at ungodly hours, camp out and form store-wrapping lines to kick off the Cyber 5! And for online shoppers the dedication to deals is just as intense!

Make the most of the rush by enhancing your visibility on Comparison Shopping Engines.

Tip #4: Comply with Google Product Search Changes

We’ve got a secret…Google Product Search is going to be HUGE this Holiday Season. Aside from its ever-increasing popularity as a shopping starting point, a number of apps, like RedLaser (found to be the most widely used barcode scanner by our Global Consumer Shopping Habits Survey), now use GPS data to compare prices and locate products.

GPS iphone

Get on board with the most recent GPS specifications and check the requirement list—twice—to optimise on traffic and sales. Apparel retailers will want to pay special attention to include product variation data (colour, material, pattern and size) as well as unique images for items that vary (by colour, pattern or material). For more details, check out Google’s Feed Specification Help Page.

GPS boots

Bonus Tip: Retailers should heed to Google’s wishes by listing shipping and tax costs, too. Incorrect or excluded cost data can lead to suspension and, more importantly, can deter shoppers who expect total price points at a glimpse. Still think it’s not a big deal? Check out this Search Engine Land article warning retailers against these violations, as well as the guest blog post from Google’s Mayuresh Saoji on this blog.

If you’ve missed our past tips here they are:

Tip #1: Add Gift-Themed Categories

Tip #2: Offer and Highlight Free and Expedited Shipping

Tip #3: Bid Up Early and Often

Blog post by Natalie Sink, ChannelAdvisor Communications Assistant