Checkout Wars Article.

November 29, 2006

Over on eBay Strategies I posted an article with an update on PayPal vs. Google Checkout.  It used to be the case that CSE oriented readers didn’t really care, but given and’s use of a unified checkout, I think it’s safe to say the Checkout Wars have spilled over into CSE land so some of you maybe interested in that article.  Highlights:

  • Hitwise’s LeeAnn Prescott reports
    that the market share of visits to Checkout was up 158% in the days
    after Thanksgiving. But more impressive, PayPal suddenly isn’t so far
  • “While it still has a long way to go to catch Paypal in terms of
    visits, Paypal’s lead was cut in half in just one week: last week I
    reported that Paypal’s market share was 96X Google Checkout for the
    week ending 11/18/06 – this week Paypal was 38X Google Checkout in
    terms of market share.”