Checkout Wars Article.

November 29, 2006

Over on eBay Strategies I posted an article with an update on PayPal vs. Google Checkout.  It used to be the case that CSE oriented readers didn’t really care, but given shopping.com and shop.com’s use of a unified checkout, I think it’s safe to say the Checkout Wars have spilled over into CSE land so some of you maybe interested in that article.  Highlights:

  • Hitwise’s LeeAnn Prescott reports
    that the market share of visits to Checkout was up 158% in the days
    after Thanksgiving. But more impressive, PayPal suddenly isn’t so far
    ahead.
  • “While it still has a long way to go to catch Paypal in terms of
    visits, Paypal’s lead was cut in half in just one week: last week I
    reported that Paypal’s market share was 96X Google Checkout for the
    week ending 11/18/06 – this week Paypal was 38X Google Checkout in
    terms of market share.”