Google Checkout is offering a back-to-school promo for a limited time! Check out the new badge on several ChannelAdvisor customers (Figure 1).
If you haven’t already added Google Checkout to your shopping cart it might be a good idea to take advantage of the free badge that you can add to your AdWords ads and Product Search listings. See a complete list of all retailers taking advantage today: See retailers.
Google reports seeing a lift in CTR due to the added attention the badge gives AdWords Ads and a lift in conversions due to the easy checkout process. Old data, but illustrates how badge has a huge impact on AdWords CTR (Figure 2).