When it comes to selling online, the only constant is change.
Think about it.
Technology is constantly evolving, which then affects consumers’ shopping behavior and purchasing methods.
And don’t even get us started on consumers’ sporadic shifts in styles and tastes (yes, millennials, this is directed toward you).
If you’re an online retailer, you need to adapt to new selling strategies while maintaining quality customer care. Customers like to feel special. They want to know that their business is important to you, and that they’re worth more to you than just a dollar sign.
With ChannelAdvisor’s 2015 Spring Release, you have the flexibility and control to gracefully acclimate to whatever the e-commerce industry decides to throw our way next.
Selling your products online should be as limitless and uncomplicated as it is in brick-and-mortar stores — for you and the customer.
Variations with Bundles
In 2014, we introduced ChannelAdvisor Bundles to help make the bundling process easier. Now, you’re able to take your bundles one step further (dun-dun-duunnnn!!).
With the 2015 Spring Release, you can list your bundles as variation listings — adding another level to the ways you can differentiate yourself as a retailer.
Promoting items in a variation format shows buyers similar items that come in different colors, sizes or other choices. Variations help optimize the browsing process by consolidating all the options within one primary listing.
As a bonus, marketplaces like eBay and Amazon often give variation-style listings a boost in search results when they perform well.
Customizable Invoice Templates
Maybe you want to thank your customers for purchasing a specific product, suggest similar products they might like or even offer them a promo code for a future purchase. Or maybe you just want to let them know they’re “awesome” in language that reflects your business and values.
You can now send tailored, follow-up messages to each customer, on marketplaces and your webstore, with Customized Invoice Templates. These templates also let you tailor invoices to the language criteria that some marketplaces require. You can craft your response differently for each marketplace or keep them all the same. It’s entirely up to you.
Just because you’re growing doesn’t mean you need to lose touch with your day-to-day consumers. Take on more marketplaces and more customers without losing the personality that your customers love and the small touches that inspire repeat business.
4 C’s of Google Shopping Campaigns
Many retailers are limiting the profitability of their paid search spend because they’re managing their Product Listing Ads (PLAs) with solutions that only partially support Google’s Shopping campaigns. The 2015 Spring Release closes that loop by offering complete and unified retail-centric support with the “Four C’s of Google Shopping.”
Content: Your feed content is the backbone of your Shopping campaigns. Without organized feed content, your Shopping campaigns will fail. At ChannelAdvisor, we’re feed specialists. Optimizing content is at the core of what we do best.
Campaign Structure: Once your feed is in order, the Product Group Generator removes most of the work by quickly building the campaign structure and automatically keeping all products in sync.
Correct Bidding: The right bids can help push your ads to the top position on the search results page. And our Automated Bid Manager ensures that the correct bid is assigned to the correct product so that your bids are aligned with your revenue goals.
Cross-Channel Analytics: Anybody can show you how your Shopping campaigns are performing. But our Actionable Reporting brings your Shopping campaigns full circle and allows you to see how they influence the rest of your channels, from Amazon and eBay to paid search text ads and social sites.
Support for the Four C’s helps ChannelAdvisor customers increase ROI, save time and gain insight and analytics.
Be sure to tune back next week for a detailed look at how our 2015 Spring Release uses smarter technology to help scale your eBay listings.
Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor