Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here.
Spotlight on Success
How REI Powers 50 Product Feeds A Day
As a seller, there’s no doubt you know the importance of a healthy product data feed. Some sellers use them to optimize listings and automate repricing. Others lean on these feeds to simplify the process of selling across multiple marketplaces. Recently, we sat down with REI, the successful outdoor retailer, to understand how the company uses 50 data feeds a day to fuel company growth. It’s an inspiring story every retailer should hear.
2020 E-Commerce Tech Preview
Wouldn’t it be great if there were a way to see the biggest e-commerce trends right now — without having to dig through piles of reports? Today, you can. Retail Touchpoints just released its latest resource for retailers: 2020 E-Commerce Tech Preview: 12 Industry Experts Share Valuable Insights. In this one report, you’ll get a complete set of insider tips and strategies, including:
- Amazon Advertising
- Unified commerce
- Machine learning and AI
- Customer data platforms (CDPs)
- Product content delivery
- Last mile management
Optimize Your Marketplaces Listings Before the Holidays
Errors on marketplaces can be a pain. But if they’re not addressed, these small infractions can quickly add up to big problems — whether it’s a decrease in published listings or even a suspension from the marketplace altogether. Of course, we understand that this process can be overwhelming at first, especially if you have a lot of errors to address. In a recent blog post, we pulled together three starter strategies you can use to make it a little more manageable.
Additional Resource:
The Holidays Are (ALMOST) Here
The holiday shopping season is a competitive time, to say the least. So the sooner you can jumpstart your Q4 strategies, the better. There’s just one hurdle to overcome. With consumer expectations constantly evolving, how can you know where to focus your efforts for the coming season? In this eBook, you’ll learn the latest strategies for all of it.
Additional Resources:
- [Webinar] Your Ultimate Guide to 2019 E-Commerce Holiday Success
- [Blog] Are You Focusing on the Right Strategies This Holiday Season?
Is Google Shopping Actions Right for Your Category?
Google Shopping Actions represents the future of Google-based shopping, and retailers and brands can no longer afford to watch this major evolution from the sidelines. By combining marketplace shopping with the world’s most popular search engine, it gives your products more visibility and your customers a better buying experience. We recently partnered with Google on a webinar series aimed at introducing brands and retailers to the program and how to get started. Choose the webinar that fits your business category:
- [Toys, Games & Sports] Watch On Demand
- [Home, Garden & Electronics] Watch On Demand
- [Apparel, Health & Beauty] Watch On Demand
Product Release Webinar
Autumn has finally arrived — and so has the latest product release for the ChannelAdvisor platform!
The newest updates strike deeper into the heart of online advertising and performance improvement, with additional support for campaigns and reliable data points that are easier to access than ever. Join us to learn more about how this product release enables customers to:
- Attract the right buyers at the right time with Amazon Sponsored Display
- Leverage reporting and retailer performance data via the Where to Buy 360 Analytics to create more powerful campaigns
- Reduce wasted spending and manual efforts with Amazon Keyword Automation (for first-party and third-party sellers)
- Discover and join new marketplaces already integrated with the ChannelAdvisor platform
- And much more
We can’t wait to show you the latest updates designed to launch you into success in Q4 and beyond.
Product Release Webinar
We recently hosted a fireside chat with leaders from Newegg and ShipStation, where they detailed how to create and execute a dynamic global selling strategy for Q4. Watch it today on demand. By the end of the session, you’ll know more about:
- Emerging shopping trends
- Preserving margin with smart pricing strategies
- Striking a balance between fast and free shipping
- Global shopping holidays you’ve been missing out on
Did You Know?
For all the attention paid to the mIllennial generation when it comes to advertising and purchase power, there isn’t enough written about the baby-boom generation and its adoption of digital trends. According to eMarketer, nearly 60% of boomers purchase products online, much fewer than younger generations. That’s not a surprise. But what’s more interesting — and what should be interesting to advertisers — is how these boomers shop. In the same eMarketer study, nearly 80% of these boomers purchased products via desktop and only 33% via mobile devices — much different than the national average.
Have generational digital usage habits affected your marketing strategies? Do you segment campaigns by demographic audiences?
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