ChannelAdvisor Pulse E-Commerce Newsletter | October 2019

November 5, 2019

Brands ChannelAdvisor By ChannelAdvisor

Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here.

Newest Facebook & Instagram Ad Types

Savvy marketers are well aware of Facebook and Instagram’s successes as the top two most frequented mobile social networks in the US. But how can you successfully tap into the growing influence of their ad formats to stand out? Download this recently updated eBook to learn more about the various ad formats available to you and how you can leverage them to boost sales.

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Expert Q&A: Best Practices for the Holidays

The holidays are here, so we decided to highlight some last-minute advice from our Managed Services experts. The ChannelAdvisor Managed Services team provides e-commerce strategy and execution for clients — across 100s of online channels. Check out the Q&A blogs below for channel-specific advice from the folks who are in the e-commerce trenches every single day.

Amazon Advertising Holiday Webinar

Now is the time to do everything you can to boost visibility on Amazon this holiday season. Watch one of our most popular webinars on demand to learn from our in-house Amazon Advertising expert Ryan Barker. He’ll walk you through the building blocks you’ll need to master to create an effective Amazon strategy this holiday season and into 2020. 

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2019 Shipping Deadlines

Your shipping strategy will get put to the ultimate test in the final leg of the holiday rush. For many shoppers, your guarantee that these gifts will arrive in time is the deciding factor between purchasing online versus a brick and mortar store. Read this blog from ShipStation on all the holiday shipping deadlines for major carriers such as FedEx, UPS and USPS. 

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Partner Spotlight

With the new year approaching, the time is now to evaluate your cross-border sales growth opportunities. The faster you can make your products available overseas, the sooner you can take advantage of those unserved customers. Leveraging a channel like Fruugo can save your team from having to learn a whole new skill set and is a great way to ensure success. Read more in this guest blog from the cross-border experts at Fruugo.

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E-Commerce Success

As an online retailer, you know how important it is to offer fast, affordable shipping. But have you ever thought to center your entire business model around the promise of “crazy fast” shipping? That’s exactly what PartsHawk decided to do. And remarkably, it’s one of the best decisions the auto parts retailer has ever made. Read more about how they increased revenue by $6.5 million and grew their SKU assortment by over 300%.

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Did You Know?

Despite a shorter shopping season between Thanksgiving and Christmas, as well as economic uncertainty for the year ahead, eMarketer predicts continued strong growth this holiday season. In fact, they predict that we will see 3.8% growth in retail sales, creating the first-ever $1 trillion holiday season. E-commerce, however, is predicted to grow at a rate of 13.2%, more than three times the rate of retail overall.  

If you’re looking for more tips on how to prepare for the holiday shopping season, check out the ChannelAdvisor Blog and Resource Center for tons of blog posts, eBooks, webinars and more.

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