Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here.
Summer Planning (and Beyond)
Believe it or not, it’s that time of year when all eyes in e-commerce inevitably turn toward the upcoming holiday season. Are you thinking of exploring a new marketplace? Are you experimenting with new digital marketing strategies? Do you have a promotion plan for any upcoming seasonal holidays? Proper holiday prep starts now. Below are some resources that you can use to keep you on the right track for the rest of 2019.
- [Calendar] Your Essential 2019 E-Commerce Calendar: July-December
- [On-Demand Webinar] Top 6 Domestic and International Marketplaces
- [Blog] Tax-Free Weekends and Back-to-School Shopping: What Sellers Need to Know
- [eBook] 7 Best Practices for Selling on Marketplaces
Get Seen on Amazon
Simply listing your products on Amazon with a competitive price and detailed content isn’t enough anymore. If you’re selling on Amazon, you need to stand out. And standing out means advanced advertising. Check out these resources below for advanced strategies on how to get your products seen on the most competitive real estate in e-commerce.
- [eBook] Your Crash Course on Amazon Sponsored Products
- [Blog] Amazon Advertising: The Amazon Brand Store
- [eBook] Your Ultimate Guide to Advanced Amazon Advertising
- [On-Demand Webinar] Best Practices for Advertising on Amazon, Facebook & Google
New Webinar: The Latest in E-Commerce Innovation
See ChannelAdvisor’s Latest Platform Enhancements
Wednesday, July 24, 11 a.m. EDT
We understand the challenges you’re facing: increased consumer expectations, limited budgets and complex data integrations. That’s why we’re frequently updating our e-commerce platform. Join us for a quick look at ChannelAdvisor’s latest enhancements for 2019. Our new features will help you expand and grow this year and beyond.
SIM Supply Increases GMV 20% Week Over Week
After branching into e-commerce nine years ago, SIM Supply successfully maintained a competitive position on Amazon using ChannelAdvisor’s Algorithmic Repricer for Amazon. However, it also needed to set the same price across all of its retail channels to stay in compliance with price parity requirements. Using ChannelAdvisor’s Price Manager, SIM Supply:
- Set a consistent multi-site price on its products
- Used the lowest repricer-generated price
- Achieved its repricing goals on multiple marketplaces
SIM Supply soon saw a 20.8% increase in gross merchandise value (GMV) week over week and now worries less about the consequences of breaking price parity requirements. Learn more in this quick video.
The Marketplace Front Lines: Where Should You Sell Next?
Growing your e-commerce business is never as fast or easy as you want. You’d like to scale your business quickly, but sometimes knowing which marketplaces will have the biggest impact can be challenging. In our latest on-demand webinar, you’ll learn about five new marketplaces to explore — including Urban Outfitters, Albertsons, FlexShopper, Breeze and Back Market — as well as which questions to ask when considering a new marketplace and how to reach millions of new consumers immediately.
Did You Know?
Everywhere you turn, someone is preaching the importance of data in improving the customer experience. But many brands and retailers still lack the tools necessary to harness important customer data and put it to good use. As a result, investment in the tools needed to access or act on audience data is on the rise. According to eMarketer, four out of five US companies planned to increase spend on audience data and related data activation solutions this year.
Are you investing in data? Do you have a data-driven plan for improving your customer’s experience with your brand?
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