Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here.
Holiday Planning
Your Ultimate Guide for 2019 Holiday Success
Believe it or not, the holidays are approaching. And if you’re determined to make the 2019 holiday season your best ever, it’s time to get into the holiday spirit. Watch our latest on-demand webinar, Your Ultimate Guide for 2019 Holiday Success, where ChannelAdvisor strategy experts Jennifer Doyle, Katja Hildebrandt-Corri and Brad Haynes discussed what to look for in this year’s e-commerce trends and what comprehensive strategies you’ll need in the months ahead.
Additional Resources:
- [Calendar] Your Essential 2019 E-Commerce Calendar: July-December
- [Infographic] Your Checklist for Amazon Visibility
Marketplace Expansion
The Marketplace Front Lines: Where You Should Expand This Summer
Summer is the perfect time to find new marketplaces for your products. It gives you ample time to explore new avenues of demand, launch your products and clear any logistical hurdles before the holiday rush. But part of the challenge can be knowing which marketplaces will have the biggest impact on your business. At 3 p.m. on August 8, our in-house experts will walk you through the best questions to ask when considering a new marketplace, and they’ll break down five emerging marketplaces that might be a great fit.
Additional Resources:
- [eBook] Google Shopping Actions: Why You Need to Join Now
- [Webinar] The Marketplace Front Lines: Where Should You Sell Next?
- [Webinar] Top 6 Domestic & International Marketplaces
Seller Spotlight
Aleratec Optimizes Inventory Management on 15 Marketplaces
As Aleratec grew its early presence on marketplaces, the company learned it needed a better way to manage inventory across channels. So its management team turned to ChannelAdvisor. Since then, the increased automation of a centralized platform has reduced manual efforts and allowed the team to take the product line global. Using ChannelAdvisor, Aleratec has been able to:
- Kick off a new marketplace “in a matter of days”
- Expand to 15 different marketplaces across the US, Europe and Australia
- See 55% year-over-year growth on its top marketplace
Partner Spotlight
Did you know that in June of this year, US shoppers spent $64.7 billion online? Of this, $6.5 billion was spent on marketplaces like Amazon, Jet.com, Overstock and more. An integrated ERP can lead to a competitive advantage. As marketplaces continue to grow, even brands and retailers with a successful online presence can’t ignore them. Read this blog post to learn more.
Did You Know?
Amazon’s Prime Day event shattered records again this year. According to Amazon, Prime Day 2019 was the biggest shopping event in Amazon’s history, surpassing Black Friday and Cyber Monday combined. Of course, this was expected — especially considering that Prime Day was extended by 12 hours this year. But one interesting stat to note is the fact that the average hourly amount spent continues to rise, according to eMarketer.
With Prime Day in the books, the next shopping event is already on the horizon. Have you started preparing for the 2019 holiday season?
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