Welcome to ChannelAdvisor Pulse, our monthly e-commerce newsletter. We’ll be posting each month’s edition to the blog, but if you’d prefer to have it delivered directly to your inbox, sign up here.
What we’re excited about this month…
Spring is around the corner, and that means many of the industry’s must-attend events are on the horizon. First up for ChannelAdvisor? Shoptalk 2019. We’re excited to be a part of the annual event March 3-6, 2019, at the Venetian in Las Vegas. Our very own Link Walls, ChannelAdvisor’s VP of digital marketing strategy, will present a TechTalk on Stage 5 in the exhibit hall at 1:40 p.m. on March 4. ChannelAdvisor is also sponsoring the Shophop Happy Hour at Yardbird inside the Venetian from 6-8 p.m. on March 5. We’d love to meet with you — just fill out this form to request a meeting with us. We hope to see you in Las Vegas!
On the Blog
- Pricing Best Practices on E-Commerce Marketplaces
- 2 Foundational Elements for a Successful Transition to D2C Marketplace Sales
- Google Q4 2018 Earnings: Continued Growth Fueling Heavy Investments
- 3 Signs It’s Time for a Manufacturer to Sell D2C on Marketplaces
- Manufacturers: You Can Use ‘Where to Buy’ as Part of Your D2C Strategy
New Webinars
Expand & Grow on Marketplaces: Where Should You Sell Next?
You’ve conquered the basics and mastered Amazon and eBay. Now you’re ready to explore the e-commerce opportunities that await in other marketplaces. Which marketplace will be the best fit for you — or the most profitable? How do you navigate the unique selling environment of a new marketplace while minimizing risk? Should you stay in the domestic arena or venture into international options?
Our in-house marketplaces experts, Cathy Hinek and Lauren Hérouard, walk you through how to evaluate, pick and launch successfully on new marketplaces, both domestic and international.
Other On-Demand Webinars:
- ChannelAdvisor Platform Sneak Peek: The Tools to Power Your Digital Marketing, Selling and Fulfilling
- State of E-Commerce: Omnichannel 2.0 — Stores, Delivery, Mobile & Voice
Seller Resources
- [eBook] Social Media Marketing Guide for E-Commerce Sellers
- [White Paper] Selling in the Age of Social Commerce
- [Infographic] The Maturity of Manufacturers in E-Commerce
- [eBook] A Guide to E-Commerce in the Mobile Era
Seller Spotlight
Scarpetta Shoes Expands to 22 Marketplaces, Grows International Sales 1,000%
Scarpetta Shoes, a retailer of women’s designer shoes at discount prices, carved out a small online niche for itself in its first few years — first on its website and later on marketplaces like Amazon and eBay.
But as the business grew, managing its growing inventory became more difficult. The team often oversold items because they couldn’t automate inventory listing, pricing and fulfillment.
Since launching with ChannelAdvisor, Scarpetta has expanded to 22 marketplaces, synced inventory across all channels and even grew its international sales by 1,000% in one year. Learn more about its success in this video.
Partner Spotlight
Did you know e-commerce businesses can now trigger a sales tax collection obligation in states where they have significant sales but no physical presence?
For decades, the prevailing rule was generally that only businesses with a physical presence in a state could be required to register, collect the applicable sales taxes and remit the collected revenue to the appropriate tax authorities.
Since many e-commerce businesses have a limited physical footprint, the physical presence rule protected them from having to collect sales tax in many states. But those days are over. Learn more about how this tax law might affect you in this guest blog from ChannelAdvisor partner Avalara.
Did You Know?
According to eMarketer, digital ad spending will grow 19% in 2019 and finally exceed traditional ad spending — for a total of 54.2% of the advertising market. Mobile, unsurprisingly, will account for more than two-thirds of this spending.
Here’s a breakdown of the top five advertising platforms. Where are you allocating your ad dollars in 2019?
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