CES 2015 [ChannelAdvisor Edition]: Consumer Electronics SUCCESS

January 13, 2015

Tech enthusiasts from around the world gathered in Las Vegas last week at the International Consumer Electronics Show (CES). The grown-up toy fair featured self-driving cars, loads of 4K display action and even a smart belt that expands and constricts depending on how full you are.

The conference may be geared for elite techies, but consumer electronics is an industry that’s redefining how we live.

Pause. Take a minute and think about your daily routine — sunrise to sundown.

On any given day, many people wake up to an alarm clock, check their email on a smartphone, turn on the TV to watch the morning news, read their Kindles and iPads on the train to work, then spend the day in front of a computer, on the phone, driving to meetings guided by GPS, or teleconferencing via webcam. With the arrival of the digital age, technology is no longer a luxury — it’s a necessity.

This intense demand is a boon for the consumer electronics industry, but it comes with a price of cutthroat competition for consumers’ dollars. To be competitive in today’s massive market where the public is scrambling to attach themselves to the smartest and most affordable technologies, it’s necessary for you to have a strong online presence so your products are seen everywhere consumers are looking.

Selling on marketplaces such as eBay, Amazon, Best Buy, Sears and Newegg is a great way to reach new sources of demand for the electronics gadgets you sell, as is expanding your marketing reach on paid search and comparison shopping engines. A solid webstore is another essential to ensure that you never miss an opportunity for a sale.

Just look at eForCity.com — the world’s largest eBay seller.

This electronics accessory company, and longtime ChannelAdvisor client, was the first seller to receive three million positive reviews on eBay. Jack Sheng, CEO of eForCity.com, launched the company in 2000 and has been using ChannelAdvisor since 2003 to efficiently and effectively manage its online inventory.

It wasn’t just ChannelAdvisor’s technology that brought eForCity its success on eBay — it was the company’s exceptional customer service that attracted and retained millions of shoppers. The company has now expanded internationally, shipping to 21 countries — with 100,000 orders a day during peak season. And by optimizing, automating and expanding its e-commerce processes with ChannelAdvisor’s technology, eForCity can focus on its number one priority: customer satisfaction.

Electronics retailers, adapt the same mindset of CES exhibitors when selling your products. Be a business leader and pioneer thinker. Drink your own Kool-Aid and use cutting-edge technology to further your e-commerce goals. Let 2015 be the year you strengthen your digital presence by investing in a platform to elevate your online business. Let the technology streamline your process, so you can sit back and watch your online traffic and revenue grow.


Still not fully convinced? Read Dell’s and Seismic Audio’s success stories with e-commerce automation in this free eBook, Multichannel E-Commerce Guide for Consumer Electronics Retailers.


Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor