Catalyst Americas 2015: Tracks and Sessions Announced!

December 31, 2014

Catalyst 2015

As you know, ChannelAdvisor is in the midst of preparing the biggest conference the e-commerce industry knows. Wait, you haven’t heard?! If you’ve been in the weeds with the holiday frenzy (or whatever excuse you may have), no worries — get the scoop here.

Now to the important stuff.

The meat of the conference — the agenda — has been finalized! We’ve spent months combining forces with industry leaders to analyze e-commerce pain points and consumer trends. We can confidently say that the Catalyst agenda will equip you with the strategies you need to navigate the modern e-commerce landscape. No matter your business goals, Catalyst will have sessions that fit your needs.

You can see the full agenda here, but we’ve got the highlights below. The Catalyst 2015 breakout sessions will be split among three main tracks: Optimize, Diversify and Revolutionize. Keep in mind that there will be numerous Q&A panels, networking breaks, keynote sessions and meals before, after and between track sessions.

1. Optimize: Sell Better.

The Optimize track offers strategies for whichever channel you may be on. This track will help you sell better by helping you strengthen your marketplaces or digital marketing initiatives. Session topics include lessons learned by successful online retailers, dealing with channel conflict, optimizing your webstore and much more.

2. Diversify: Cross Channels.

The Diversify track welcomes retailers at various stages in their e-commerce strategy. This track will help you cross channels through sessions about navigating the fragmented e-commerce landscape more efficiently. Session topics will include mobile strategy, social and visual commerce channels and a how-to for creating a backup plan for those unforeseen e-commerce disasters.

3. Revolutionize: Think Bigger.

The Revolutionize track will help you think bigger through actionable steps to international selling to ensure you’re making the right decisions for the future. If you’re seeking a bigger-picture approach to e-commerce, but a deeper dive into international selling, then this track is for you. Session topics will include an overview of the new marketplace Jet, actionable tips for selling internationally, new online payment systems and more.

Don’t miss out on early-bird registration! Early-bird discounts will expire January 15, 2015. Save $100 by registering today.


Blog post by Jordan Nowlin, social media and blog manager, ChannelAdvisor